Today’s Wall Street Journal is reporting the results of a Nielsen Online study on how people consume videos online. Among the more interesting findings, women preferred to watch TV broadcasts online, while men preferred to watch user-generated videos on sites like YouTube, Revver, and others.
Business owners taking their companies online may consider PPC - pay per click advertising - as a means of increasing website visibility and exposure. While PPC advertising managed properly can yield increased traffic and revenues for business websites, there are obstacles that must be closely monitored.
Noted web usability expert Jakob Nielsen recently described results from a recent user skill study on his website. This study examines business-to-business (B2B) websites for their presence or lack of usability principles. The study also monitors the habits of influential web users, such as business professionals and doctors, to determine how user actions have changed over time.
Here are seven observations from Nielsen’s research that business website owners should consider when examining their own websites: (more…)
Small business owners face a dliemma when it comes to the search engine optimization of their websites. While some small business owners may have a basic understanding of SEO techniques, most do not have the time to stay on top of current trends. Therefore most small business websites are either completely unoptimized for today’s search engines or they have some optimiziation using oldor outdated steps. In this article, I will share some optimization tips that are helpful to most websites, have stood the test of time, and are relatively simple to implement.
