Email Marketing

Email Marketing Research: What information will help you do your job better?

At MarketingSherpa we have discovered that the best way to create tools that serve our audience is by asking them… “What email marketing information would help you do your job better?” Read further to learn more about how you can share your marketing tactics and strategies in our upcoming Marketing Analytics Benchmark report and receive a complimentary report for your insights.

Marketing Career: Crafting an internal performance whitepaper

Tweet An email recently came across my inbox with an interesting attachment, and I’m really looking forward to sharing it with the MarketingSherpa blog audience, because it’s a positive example for something I’ve seen many marketers struggle with – internal marketing. In fact, when we asked 1,646 marketers their most pressing challenges in MarketingSherpa’s 2012 […]

Infographic: Email open rates by time of day

Tweet MarketingSherpa has been covering email marketing for a long time. And, while we’re always interested in the latest tactics, marketers still must never overlook the basics. For example, email timing. Searching through the MarketingSherpa Article Archive, I found this blog post from 2003, which refers to a case study where time of day helped […]

Email Marketing: 83% of CMOs says social media will affect email programs

CMOs see social media and mobile as the developments that will have the biggest impact on email marketing in the near future. Read the chart to more research analysis to help you integrate social media and mobile into your email campaigns

Make Your Email Awards Entry Count: 4 tips from a 2012 Best-in-Show winner

With the Email Awards 2013 (sponsored by Responsys) entry period about to wrap up, we think it’s a perfect time to revisit one of last year’s “Best-in-Show” winning campaigns to help those last-minute entrants still sitting on the fence. Read on for some of the criteria Citrix demonstrated en route to a convincing win from within a very competitive category in 2012.

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