After you create a landing page, the smartest thing you can do is put measures in place to optimize it. You can perform A/B split testing to optimize anything for higher conversions. It seems that most IMers just wing it after they get the landing page up and running, and they do not engage in any kind of testing. How much you test all depends on your landing page and what you have on it. In this article, you will discover three landing page conversion rate tips that we know can help you.
One important thing to remember when writing your landing page copy is that noone buys or takes action being practical but typically by emotion. Need rarely rules the decisions, it’s typically want. You have to make them wnat to buy your product for whatever reason. Use catchy slogans and phrases or short stories to get them thinking about why they need your product and what the benefits to them might be. You’ll reach more of your prospects if you start thinking outside the box. A good pair of eyeglass frames can help you to focus more easily while you read and learn these strategies.
Don’t be overly corporate or tonally professional in your marketing this misses a huge factor, the human touch. Write the same way you talk to keep your prospects feeling comfortable when considering your offer. If you want to make it easier for them and you keep the personal touch intact.
Do not forget that you can test any element on your landing page, and you should do that of course. Remember that your offer needs to be compelling in order for this all to work, and if it is not then nothing can stimulate their interest. The danger of ignoring or forgetting to include a strong call to action is that people will not be motivated enough to take action for your offer. You will need to optimize all parts of your landing page, and that includes the text you write for your call to action. The call to action may seem strange, but the thing is that people need help with making a decision about taking action. You can use landing pages to your own goals, and be sure to do your research very well before you build it. A high converting landing page is priceless, and that is also why it is easy to find IM gurus using landing pages. Even the super successful CPA marketers will be using landing pages because they know how powerful a landing page is. Do not forget to test your landing pages along the lines of A/B split testing.