Is your blog published on its own domain, separate from your company’s main website? Or worse: Are you using a free blogging platform such as Blogger, WordPress.com, TypePad?

Not integrating your business blog with your company’s main website can be damaging for several reasons:

SEARCH ENGINE OPTIMIZATION (SEO)

One of the biggest benefits of business blogging is its impact on search engine optimization. Because each new blog article you publish creates a new web page that can be indexed in search engines to help you get found online, you really want your business blog to be associated with your main website. That way, any SEO juice you generate from your blog will automatically benefit your corporate website as well. Hosting your blog on a free
platform’s URL like http://companyblog.wordpress.com will only guarantee that the SEO credit you’ve built gets applied to the blogging platform, not your own website.

BRANDING

There are a few negatives associated with hosting your blog separate from your main website that affect your company’s branding. First, even if you link to the blog from your website’s main navigation, your site visitors will get sent to a completely different website, which may not espouse design and branding elements consistent with your main website and may result in confusion. Furthermore, sending site visitors to a blog on a free platform can result in the perception of your brand as unprofessional or unreliable, undermining your credibility as a business.

CONTENT CENTRALIZATION

You might be hosting your blog on a separate URL only after you’ve purchased a unique domain (e.g. http://thisismyblog.com) and linked to it from the main navigation of your company website. While this is a better practice, you’re still sending site visitors away from your main website. This is counterintuitive, as usually the goal is to attract visitors to your main website by using your blog as bait. Ultimately, you want all of the engagement to happen on your main website, and you want your blog visitors to associate your blog with your brand name.

HOW TO INTEGRATE YOUR BLOG WITH YOUR WEBSITE

SUB-DOMAIN
Our recommendation of the ideal home for your blog is on a sub-domain of your main website (e.g. http://blog.website.com).

WEBSITE FOLDER

Another good alternative is to put your blog in a folder of your main website (e.g. http://
website.com/blog). Both of these options will allow your corporate website to benefit from the
search engine optimization advantages your blog will generate.

SEPARATE DOMAIN
Hosting your blog on a completely separate domain such as http://thisismyblog.com is a third option, and it’s an okay alternative. However, if you decide to go this route, bear in mind that you’ll ultimately be embarking on two separate link building campaigns – one to boost the SEO of your main website and one to boost the SEO of your blog.

One benefit of this option is that your blog is completely separate from your main website, which may help it seem less promotional since it’s not directly connected to your product. (Although arguably, one of the benefits of keeping your blog and website together is that the thought leadership on your blog increases the credibility and trustworthiness of your brand and its products.)

While it’s a limited benefit, hosting your blog on a separate domain can also offer a way to pass some link-building SEO juice from your blog to your main website.

The only difference between the two is that a sub-domain will allow you to set up your blog as slightly independent from the main website (though still contributing SEO advantages), which gives you some additional flexibility regarding the blog’s layout and design.

MAKING THE SWITCH

If you’ve been hosting your blog on free URLs like Blogger or Typepad, you are going to have difficulty switching it over to a blog that you host and keeping the search engine traffic and page rank your blog has achieved. If your blog is on blogspot.com, Google does not let you do a 301 redirect from your old Blogger site to anywhere else. (A 301 permanent redirect is how you set up a clean forwarding address from your old site to the new one.) That means that Google does not let you redirect the SEO value to a new site. Google has programming interfaces to support an automatic transfer of your blog, but they have their quirks. One does not let you migrate comments (an important part of any blog) and the other doesn’t let you move more than a few dozen articles – period. There are ways to keep your search rankings when you switch, but you will probably need the help of programmers to transfer your data and keep any SEO.

If you’ve always dreamt of getting the kind of exposure Facebook would lend your brand, you’d better make a Facebook fan page if you haven’t already because that’s exactly how to do it. There are many different ways to promote your fan page and get visitors to it, but you should be smart enough to use the most effective way. When you effectively optimize your Facebook fan page for the search engines, you will start to get lots of traffic that is highly targeted and all of that traffic is absolutely free. When you optimize your page for the search engines, you’re one of few who actually do it, and so you will be able to surpass your competitors. The following three SEO tips will help you get more traffic and fans to your Facebook fan page than ever before.

One of the key areas that you need to leverage is the “Info” tab where you should place high density keywords and important links. The info tab is intended to be used as a way for you to describe what your page is about and if you use this area to put descriptive metadata related to your page, you will effectively optimize it.

Therefore, make sure you don’t avoid these fields because it’s a perfect place to put your keywords and links to your other pages or social networking pages. This will increase your chances of having your fan page ranked better in the search engines. Good Search Engine Ranking practices, practiced smartly have the ability to bring about high search engine results positioning for any kind of topic from soccer to Yoga Tops.

When you are including photographs, make sure you use captions and also make sure you describe your events properly.

When you’re positing photos on your Facebook fan page, have keyword-rich descriptions to take advantage of the SEO benefits and bring in more zest to your fan page; make it more interesting. Another great part about using Facebook is that Google will index anything you’ve shared. This means it’s necessary to use what features you’re offered to the maximum benefit possible so that you can get the fans and visitors you need.

Last but not the least; make your fan page stand out by being unique. Come up with ideas of how to differentiate your page from the rest. To show prospects you are different, you should establish a connection with them as this will also improve the amount of traffic you receive. Ensure that you put a lot of creativity in the design of your page. By offering your fans plenty of valuable content, you will ensure that you can never go wrong. It looks as though Facebook is a social networking tool that is going to be around for a while. Facebook has millions of members now and shows no signs of slowing down – leveraging that is a powerful method to get the word out about your products. Get a ton of targeted exposure for your business by creating a quality fan page today. Combine that with the powerful tips above for better search engine optimization and watch your business really take off. The time and effort you spend creating and promoting your Facebook fan page is time well spent.

In right now’s period, everyone seems to be conversant in the usage of internet. Resulting from this cause, the development of online advertising is growing at a speedy pace. Search engine optimization is without doubt one of the effective instruments of online advertising, which is supported by directory submissions and backlink programs. There are two kinds of directories obtainable online- free and paid. With an abnormal search engine optimization package deal, you’re going to get free directory submissions clubbed with the services.

Directory submissions are amongst the techniques used to generate one way backlinks for a website. Such providers are important if you want to make your web site seen to draw site visitors for it. Correct directory submissions can improve the ranking of your web site on search engines. Since these actions devour quite a lot of time, it’s good to hire a SEO company which can submit your web site to completely different directories. Typically, directory submissions providers come clubbed with web optimization packages; so be sure that your SEO company gives it along with the package deal that you’ve got selected.

It’s possible you’ll ask right here that almost all net users carry out search on the reputed search engines like google, like Google and Yahoo!, and hardly browse directories to search for related materials; then how do such directory submissions improve your web page rank? Effective directory submissions, along with backlink providers, are an endeavor to submit the website in nearly 1000′s of common directories which are beneficed with excessive web page ranking on search engines. So, it’ll routinely improve your web site ranking and generate one way oneway links to your website.

It is worth knowing that high quality is as necessary as quantity. You possibly can simply get links in 1000′s, however all of them will not be consequence oriented. Make sure that all of the backlinks are good relating to high quality, and may give you expected outcomes while you do directory submissions in your website.

Directory submissions are a tedious process and it’s not simple to submit an internet site in a thousand completely different directories. Computerized directory submissions are good for this purpose. In an automatic service, you’ll be able to test the past directory submissions and know whether or not your web site has been added to the popular directories or not. Normally, automatic directory submissions permit a user to make use of numerous titles and descriptions for the website. So, it’s advised that you search the fitting keywords in your web site and use them within the title and description.

On the time while you load your web site on automatic directory submissions instruments, you have to present fundamental details about your web site and its services. This is not in any respect troublesome, since this process doesn’t devour quite a lot of time; they require details solely as soon as for each website. The automated directory submissions software program will ask a question in regards to the class, subcategory etc. before listing the website at the time you employ the software program for the first time. Once you’re finished with it, it’ll submit the details in seconds. With it, you might be all set to watch your content depart a path behind because it surpasses boundaries.

Creating an effective landing page takes more than just good designing skills. It requires you to put in the effort to make sure every little element is in place so that the conversion increases the way you want. It’s about understanding the relationship between the customer and his wants. A landing page is not just a page where people land; it’s a page that shows them a way further. In this article we shall be looking into 3 practical landing page creation tips that will help you go a long way.

An important landing page creation that you should keep in mind is to make them lightweight. In other words, if your landing page isn’t loading quickly, then you need to roll up your sleeves and work on it. Your landing on an average should be able to load within 3 to 5 seconds on a normal connection. If you see that it’s taking longer, then you’ll have to make the necessary changes. Now, the slow loading speed of your landing could be because of various reasons such as heavy graphics, heavy pictures, heavy code, etc. What you need to do is analyze what’s causing the page to load slow and cut down on those elements. For example, if you see that your landing page has really heavy graphics that are causing it to slow down then see if you can remove some of them. Your aim here is to create an optimal landing page that is perfect for everybody who is visiting it. Besides that, the more simple and lightweight your landing page is, the better response you will get. This is because you’ll have fewer distractions in a simple landing page and that would make it easy for you to pass on your message to your visitors. Putting to use intelligent Search Engine Optimization techniques will a person to positively rank for anything, wide key words like contacts or more specific items like perfect present for grandparents.

Use short paragraphs on your landing page. Period. This is important because people who visit your landing page want to go through easy reading, and long paragraphs are definitely not easy on the eyes. In fact, your visitors might just get intimidated by looking at the large chunks of content. When you have your paragraphs around 2 to 3 sentences in length, you’ll see that the readability of your landing page dramatically shoots up. This is exactly what you want to happen, so make sure you’re focusing on creating short paragraphs on your landing pages.

Make your landing page credible by adding measurable testimonials. Instead of having just random, positive testimonials, only use those that show how the others have achieved strong, measurable results by using the product/service. In other words, numbers speak, which is why you should avoid the hype and explain the facts. A testimonial that talks about specifics and details will always outdo the general one that just gives a vague idea. The more targeted it is, the better results you will see. Sharp Search Engine Optimization practices, utilised smartly can bring on desirable search engine results positioning for any kind of subject matter from kung fu to gifts for grand parents.

In summary, the above tips clearly indicate that creating a landing page requires you to get into the details and give your best. Using these tips you’d be able to enhance your landing page creation skills, but you should also try to keep on working on improving your knowledge in this area because it will take you a long way.

Hi Andy here once more, this time with a peek at Maximum Paid Surveys. I’m going to be tackling the principal queries which prospective buyers of this product ask. They are usually

- What does Maximum Paid Surveys do?
- Is it a scam?
- Is it truly worth getting hold of?
- Can I get a bonus for buying this product? (and exactly what is a bonus?)
- Can I get a refund if it turns out I do not want it in the end

That’s a lot to get through, so let’s get moving immediately.

What does Maximum Paid Surveys do?

Okay, let’s hear from the horse’s mouth about this one and have a look at what they say with regards to themselves on their site:

Maximum Paid Surveys.com is the ultimate reference for paid online surveys, focus groups and making money online. Get paid for taking surveys and secret shopping!.

Is it a scam?

Well, there is actually one straightforward way to find this out for a digital product: exactly what is the refund rate?Products with a high refund rate are occasionally a scam.This, of course, makes lots of sense – if it’s a scam, then a lot of people will be requesting a refund.In the case of Maximum Paid Surveys the approx . refund rate is 2.82%, which is extremely low and tells us this product is highly unlikely to be a scam.

Is it worth buying?

There are many verifiable testimonals from happy customers on Maximum Paid Surveys’s web site.Reading these testimonials can often be a good way of judging whether the product fits your needs.You should then backup that research by taking a look at another review.See the website link at the end of this report for one such review, which gives the product a rating of 4.37/5. This is high and suggests the product is definitely worth buying.

Can I obtain a bonus for getting this product? (and precisely what is a bonus?)

Certain sites have taken to offering what’s known as a ‘purchase bonus’. It’s a bit like a free softdrink when you get a burger – a thankyou your buying via their link. In the case of Maximum Paid Surveys,you can find a bonus on offer that is a guide detailing ways to get access to a huge selection of hidden bonuses – all you need is a clever (and secret) Google search to locate them.(See link at the end of the page)

Can I have a refund if it turns out I don’t think it’s great afterall

You actually can! The product is covered by a 60-day no quibble cash back guarantee through the payment processor (Clickbank). Which means that you can obtain a refund without having to go to the product owners – it is possible to just do it by means of Clickbank.

What do I do now?

I’ve been through all the primary questions that potential customers have when considering this product .Before making that final purchasing decision, It is best to have a look at the full review sheet (see link below). There you’ll find out if there are any extra complimentary products, any discounts and any bonuses offered by the Maximum Paid Surveys team. You can additionally find information on the purchase bonus mentioned previously.So, head to http://r.ecommended.com where you’ll be able to see the product report for Maximum Paid Surveys. It’s also wise to get a free of charge copy of his ‘Secret Discounts’ ebook. It details numerous hidden discounts available on digital products. Wouldn’t you like to find out where the hidden discounts are?