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One of the best webmaster tools available for free on the web is certainly provided by Google. Google provides many fantastic tools of which most webmasters are unaware. Worse still, some webmasters realize the tools exist but haven't investigated them. The ones who don't make the most of these Google webmaster tools are at a considerable disadvantage to those who do use them. The first step is to register for an account with Google. Once you've done that you need to open one of their Adwords accounts. You'll need the Adwords account in order to access the most powerful Google tools, so you should open one even if you don't foresee that you'll need to place any Adwords advertisements.

Most people now know that Google has a keyword suggestion software package, which they offer for free, that helps you find keywords that will help your online business. All parts of your internet business can benefit from conducting keyword research. If you ignore keyword research, your online business is much more likely to fail. Simply search for "Google keyword suggestion" and go to the first Google search result, and you will find the keyword suggestion tool.

The next very powerful tool is their site analytics software. You need an Adwords account for this one, but it is an amazing tool that tracks visitors to your site. This tool allows you see a wealth of data about how they found you and whether they are converting to customers and/or leads on your site. Similar software costs hundreds of dollars and is not nearly as user friendly and powerful. Using this software is an absolute must for any serious webmaster.

Finally is their suite of appropriately named webmaster tools. It is a collection of tools which allows you to find many types of information such as how many pages you have in their index, problems with your pages and more importantly a detailed list of the Internet pages that link to you. A list like this is the core of understanding why you may or may not rank for search terms that interest you. This is, in my opinion, the most valuable tool Google could have created. It is also a fairly recent addition to their offerings. Simply said, it rocks!