eNCarolina Article Knowledgebase

Unless you know what you're doing, improving your web site's rank in search engines can be a long and frustrating, uphill battle. Read on for ways to to easily improve search engine rank of your website.

Keep Keyword Density to 15% - Current wisdom is that you should write your content with keyword density of no more than 15%. Keyword density is defined as how how often a particular keyword can be found on a page compared to total number of words on the entire page. For example, if your total word count on a page of content is 300 words, your keyword or keyword phrase must only appear a maximum of 45 times. There are free web sites that help you check the keyword density on your page. Just search for "free keyword density check" using your favorite search engine and you should find a site that will help you.

Back-Links - You need to concentrate on building high numbers of links to your website from sites that are related to your sites theme or topic.Though search engines do value the quantity of sites linking to you, they especially weigh the relevancy and perceived quality of those sites. So be observant on both these counts. Otherwise search engines could end up lowering your rank instead of raising it. One of the best ways to build relevant links is by writing articles and submitting them to article directories.

Header HTML Tags - Rather than just bolding your headings, a more effective technique is to use HTML header tags (e.g., H3, H2, H1). When you use header tags, search engines place the highest importance on the H1 tag. Because of this you should only have one H1 tag per page. Use the H1 tag for your page title. Use H2 and H3 tags for your subheadings. It is OK to have multiple H2 and H3 tags on a page.

Fresh, Original Content - No doubt about it. Search engines and surfers love original content. Since search engines store pages visited, content which has been simply lifted from another site will be identified as stolen and will not increase your search rank. Although it might improve a bit due to being more content-heavy, it's not a risk worth taking when you could get far better results using self-written, original content. Quality, original content will always be valued.