eNCarolina Article Knowledgebase

The most effective way to generate links and traffic to your website is by submitting articles to ezine or newsletter owners. Most internet marketers fail to show great results when article marketing because they fail to follow a few simple rules to make their articles stand out from the clutter.

The starting point of any good article is the headline. You should spend a good portion of your time on the headline itself. Make sure it grabs a passer's attention and it isn't something someone can say ho-hum to. It should make the user want to know more about what you are writing about. If you can't get the person to start reading your article, it doesn't really matter what is written in the article itself. Again, spend some time on the headline, it's worth it.

Next, the article needs to be engaging, informative and well written. You need to compel the user to read the entire article. Try to create a unique angle or slant on the topic. Then throw a bit of your unique personality into the mix. You are writing for humans here, not a computer, humans want to laugh and cry. Make sure to check for spelling and grammar errors. Even if you impart some very important wisdom in your article. If it seems like it was written by a 4th grader, nobody is going to believe what you say. Now, you'll need to send out unique copies of the article to each publisher. The duplicate content penalty is real. The true name should be the omitted results penalty, but under any name it damages your chances of building links and generating traffic. Create at least 3 versions of your article and get a software tool to merge them into a unique readable whole to be sent out.

Finally send out your articles to as many publishers as possible. There are dozens of software packages and services available to submit your article, though only a handful while send out unique content automatically. You can find some though, including free ones. Once you have the software, spend at least a hour a week building up your list of websites, newsletters and other publishers. Don't stop until you have at least a list of 5,000.

Once you do these things you will find the search engines love you more, traffic will flow to you and you'll have more back links. All it takes is a little extra time, which most people aren't willing to put in. Hardly a cost at all. Stand out from the clutter by taking action today.