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If you are anything like me then the idea of writing a set of emails is a chore that is never looked forward to. Unfortunately it is one of those jobs that cannot be shirked if you want to extract the full potential from your precious email list and use the auto-responder facility. Every affiliate marketer knows that most sales are never as a result of the initial visit to the product sales letter. The main purpose of the landing page is to save the email address of anyone who has asked to be kept informed of future developments. The main job of the auto-responder emails to to contact the visitor, generate interest and extract the order.

But what do you put into these emails? You could write about how good the product is, or some other factual topic of interest. This type of content can be important when building trust with your potential customers, but unfortunately they don't convince the reader to order anything.

No, there is no getting away from it, you need to be able to write hypnotic messages that are worth their weight in gold. This is easy to say but really difficult to do well. You could, of course, pay someone else to writethe killer copy. Alternatively, you could save the money that the outsourcing costs and spend it on something else instead! Good sales copy is very expensive!

What is the secret of writing killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. This method is simple and the skill lies in getting the content right. It is important to understand the overall pattern that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a soft sell email, one which identifies very clearly what the product features and benefits are. This email acts as a foundation and describes the product in some detail and identifies why the reader will find the product necessary.

Email 2. The second email is the most important of the three. The reader has already had the first email that described the product so this email is about removing any barriers to a sale. The easiest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that places the reader into a buying state of mind.

Email 3. This is obviously the killer email that secures the sale. From the previous two emails you have built up a rapport , built the product familiarity and removed any barriers that prevented the reader from buying. So now it is time to get the order. The best approach is to produce a list of killer bullet points derived from the product and then to provide a click-through to the product purchase.

If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, read all of the product material and identify the main bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. It is always the benefits that will sell the product. Remember that any purchaser has got to be able to see what benefits the product will bring to their lives.

The bigger the benefits, the greater the likelihood of a sale.

The ability to write good copy for these emails is a good skill to learn as it will dramatically increase your eanings. Writing good copy is basically about attention to detail and practise and as long as you follow the three email approach you will be able to write successful and effective copy.

If you want some automated help, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Typically these packages are restricted in availability in order to maximise their impact. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to arrive.