The current popularity of Twitter and the fact that Twitter are trying to turn them selves into a real time search engine has made Google remain firm up and respond.

Although we all know that fresh unique content was always essential to build power and authority on your site and also give your new post a freshness boost, there has been a slight tweak in the algo from what I am seeing over the last few days to give further power to fresh posts from authority and powerful sites.

What seems to be happening is that when a new post is created it gets indexed and then placed into a Top 10 position for some highly competitive terms, this ten over the next few days drops off on to page two, three and then eventually disappears from the SERPs.

It seems as though Google have slightly tweaked the algo to further bring in fresh results. Once again this is nifty for that extra little bit of exposure.

A great example of this is the term SEO. Initially it was Dave Naylors post about geo SEO which went straight into the top ten, and then a search engine journal post followed, but both have since dropped out.

So could Google actually be heading for more real time results and if so could they want to strike up a partnership with Twitter, to see exactly which piece of fresh content actually deserves to have a ranking and which one does not, they could look at citations and also look at the amount of buzz and chatter that a certain post may be causing.

Whatsoever happens it will be beneficial to see how Google plan out this one and how it develops.

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