Search Engine Optimization (SEO) for Small Businesses
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Search Engine Solutions - So you already have a website? Are you getting the results you want? If not, one method of gaining visibility is to optimize your website pages for the popular search engines. Done properly, search engine optimization (SEO) will bring visitors who are looking for exactly what you have to offer. Done improperly, and your site may be totally excluded from all search engines. Let our 15+ years of experience work for you, and help bring your business the customers it deserves.
There are many different aspects to proper search engine optimization, and leveraging all of the options available is necessity in order maximize your site exposure. While many different self-proclaimed "SEO Experts" offer a variety of opinions as to how high rankings are achieved and maintained, there are a few critical few elements on which we focus:
1) Keywords: Search Engine Optimization begins with keywords; they are the connection between the visitor and the site. Choose the right keywords, and your site will be filled with exactly the kind of customer you want - ready and eager for the product and / or service you offer. Choose the wrong keywords, and your site will likely languish, with few visitors and fewer legitimate prospects for your business.
Our benefit to you: We will carefully review your existing website and, with your input, recommend keywords targeted to your specific market(s). With these keywords as a starting point, each page within your website may then be optimized to attract exactly the visitor who is seeking your help.
2) Content: What information does your site offer? How is it different and unique from others? The information content of your website is THE difference-maker in your overall site's success. Informative, updated content that is on-topic (meaning it is relevant to your keywords) is truly valuable, not only to people but search engines as well.
Our benefit to you: We will analyze your existing content and either update or rewrite so it is more targeted to your keywords. This can occur as a one-time service, or on a frequency you specify to provide your site with timely, relevant information not available on any other site. We can even connect your site to relevant content which is automatically posted and updated several times a day, so your site constantly has the latest information available related to your keywords.
3) Links: The World Wide Web is essentially a enormous connection of computers sharing information. Every link on every web page helps to strengthen the overall fabric of the Internet. If you have avoided adding links to your site in the name of being "proprietary", or for fear of losing customers, it is very important to understand that links to related sites help to bring visitors to your site, not drive them away. Indeed, sites that are not highly linked are ranked much lower by search engines and most visitors never find them.
Our benefit to you: Based on your keywords and target audience, we will find and link your site with high-quality and relevant websites. While we cannot guarantee a specific number of links, you can be assured the ones we find will help to significantly boost your site's popularity with search engines and increase its visibility with your niche market.
